The Food Foundation is an independent think tank that tackles the growing challenges facing the UK’s food system in the interests of the UK public. We provide clear analysis of the problems caused by the food system and the role of policy and practice in addressing these. We develop and articulate food policies that support and guide the UK public to make choices that improve their health and well-being and we inform and generate demand for new and better public and private sector policy and practice.
The CheckYourFood Group has been working with the Food Foundation on their VegPower campaign. We worked with then on the gamification of veg eating for kids, creating icons for them to collect based on the health benefits of the veg they were consuming.
We fully analysed all the celebrity recipes featured in the Truly Epic Book of VegPower, and awarded icons to each one based on the health benefits their recipe qualified for.